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Sep 25
Branding

6 Key Branding Considerations when Starting & Growing your Company

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1. Find your Voice

Knowing who you are and what you are about, helps to inform your tone of voice. This matters to what you say and how you say it – as tonality is 80% of communication. This should be considered when making choices to word choice and artwork selection. All media is a blank canvas so you can be, whatever you want to be, but always be authentic and congruent to your company values, mission and marketplace objective(s).

2. Know your Audience

Many businesses, often and rather oddly, make the mistake of not correctly knowing who their prospects and eventual customers will be. Market research and the reason why you started or continue a business should inform managers on nature of their customer base and the branding, messaging and communications should be crafted accordingly.

3. Get Started on your Brand

Don’t delay for a second in crafting a helicopter view of who you are, how you want to be seen, known in your chosen sector and among your competition. You really can’t start early enough and you should consider engaging the services of a creative professional to help you; as well as provide valuable third party perspective(s) that can be valuable while saving time, money and perhaps foolish costly mistakes.

4. Branding is more than: Logos, Colours and Typefaces

A brand is far greater, and has more value, than the some of its parts. The name, artwork, tone of voice, communication focus, look of your premises, professionalism of your staff, feel of your services, quality of your products and many more channels of perspective. Branding and building brand value is very important in any marketplace, as competition is always right there, and the customer has to know who you are and why they should care.

5. Decide How and What to Communicate

The style of what a company says is part of the brand and this shouldn’t be forgotten. This aspect may spill into the realms of marketing, but the foundations of what marketing communicates should be established in the brand values of the organisation. Working with a designer can help craft an editorial focus which could incorporate digital marketing aspects.

6. Bringing it All Together

You have a business to launch or run and depending on its nature you will have more pressing issues than branding most of the time. That said if you don’t service your brand, maintain and grow your brand you won’t have a business for too long in an increasingly occupied and competitive marketplace. Once the core brand values are established, and running through the company like letters through rock, it’s important to start optimising how it gets managed day to day. There are several methods of how this can be done and various pieces of software that can help on the artwork and social media side of the business. However time should nonetheless be dedicated, using checklist and calendar software, to maintain and bolster branding across the company and into your specific marketplace.

Work with a brand, print and web professional get in touch with me to enjoy a free consultation and peace of mind for your business at any stage of your growth.

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About The Author

Creative professional providing simple yet sophisticated: branding, communication, marketing & eCommerce solutions. Working with individuals, groups and organisations to achieve their objectives across: print, web, digital and social media.

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The Vaccine Group, part of Frontier IP Group, was The Vaccine Group, part of Frontier IP Group, was in need of a brand refresh, required a functional website, had the bare bones of a slide deck, had a lot of complex information to share and wanted a specification sheet to relay what they do with interested parties.

The website was started first as it was the largest design item and would take the most time, so WordPress was used and Elementor installed to management the content and branding design. The logo design was reviewed and updated, which saw the lettering and the concept of vaccine injection used in the design. The logo and branding elements were used to create company stationery and further applied to communication assets.

This creative effort resulted in a suite of business supporting solutions being crafted via a shared effort with the TVG management team. The team now have what they asked for plus a great foundation to expand. For instance the branding was applied to their company LinkedIn page and the slide deck was provided as a template that can accommodate new content. The company has went from strength to strength, as during 2022 they announced they had reached key milestones, and they are still a client who enjoy specific support services.


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TVG Design

 #brand #branding #brandingdesign TVG Design


#brand #branding #brandingdesign #website #websitedesign #WordPress #infographics #digitalmarketing #graphicdesign #communication #presentation #slidedeck #corporatestationery
TVG Design

 #brand #branding #brandingdesign TVG Design


#brand #branding #brandingdesign #website #websitedesign #WordPress #infographics #digitalmarketing #graphicdesign #communication #presentation #slidedeck #corporatestationery
TVG Design

 #brand #branding #brandingdesign TVG Design


#brand #branding #brandingdesign #website #websitedesign #WordPress #infographics #digitalmarketing #graphicdesign #communication #presentation #slidedeck #corporatestationery
TVG Design

 #brand #branding #brandingdesign TVG Design


#brand #branding #brandingdesign #website #websitedesign #WordPress #infographics #digitalmarketing #graphicdesign #communication #presentation #slidedeck #corporatestationery
TVG Design

 #brand #branding #brandingdesign TVG Design


#brand #branding #brandingdesign #website #websitedesign #WordPress #infographics #digitalmarketing #graphicdesign #communication #presentation #slidedeck #corporatestationery
TVG Design

 #brand #branding #brandingdesign TVG Design


#brand #branding #brandingdesign #website #websitedesign #WordPress #infographics #digitalmarketing #graphicdesign #communication #presentation #slidedeck #corporatestationery
TVG Design

 #brand #branding #brandingdesign TVG Design


#brand #branding #brandingdesign #website #websitedesign #WordPress #infographics #digitalmarketing #graphicdesign #communication #presentation #slidedeck #corporatestationery
TVG Design

 #brand #branding #brandingdesign TVG Design


#brand #branding #brandingdesign #website #websitedesign #WordPress #infographics #digitalmarketing #graphicdesign #communication #presentation #slidedeck #corporatestationery
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