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Sep 23
Digital Marketing Valencia Docherty Design

Digital & Social Marketing Event at Palacio de Congresos, Valencia.

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  • Event, News

On the 30th of September the Social Media and Digital Marketing event took place at the Palacio de Congresos in Valencia. The event was put on by the local school of marketing and web, the host was Miguel Florido Robledo the director of the school.

Lots of people gave up their precious Saturday to attend the whole day event and it was well worth the investment of time and money. When getting coffee I spoke to several interesting people who were attending for; fashion, their family business and their careers – a whole host of reasons. This encapsulated the spirit and schedule of the event as the speakers were passionate about their involvement and each offered something different to the audience.

This article isn’t a run down of all the speakers points, that would be many thousands of words, and although no doubt interesting, I doubt many people would take the time to read it. Instead I want to use this article to share some the top 5 marketing, SEO and SEM related tools so you, as like those who attended, can help yourself improve your marketing and related business goals.

So here goes:

Google Search Console: https://www.google.com/webmasters/tools/home – This is an obvious place to start but can’t be ignored. I must included this, if this list is to have any credibility.

ScreenFrog: https://www.screamingfrog.co.uk – This tool was mentioned often during several speaker presentations as it’s a great website spidering tool.

ahrefs: https://ahrefs.com – This is a solid SEO checker and a great back link reviewing / testing tool.

SEOMOZ: https://moz.com – This is a well known tool, a pillar of the SEO family, that shouldn’t be forgotten when building and working to improve your marketing across search and social.

Finally, as Google takes loading speed into consideration and with websites and social media being full of images Imagify: https://imagify.io was shown to be the image optimisation of tool of choice. I have since used this tool and it’s really effective in working with a WordPress site and doing the business in the media folder to reduce the size of images. It does want its money and only a specific amount of images will be processed for free. But if site optimisation is important this is well worth the cost.

Overall these tools should be booked marked and become “go to” tools for your marketing mix. Please get in touch if their use is beyond your understanding, but their rewards are desired, and we can discuss how we can put them to work for you and your business.

Review the event on Twitter using #DSMValencia

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About The Author

Creative professional providing simple yet sophisticated: branding, communication, marketing & eCommerce solutions. Working with individuals, groups and organisations to achieve their objectives across: print, web, digital and social media.

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The Vaccine Group, part of Frontier IP Group, was The Vaccine Group, part of Frontier IP Group, was in need of a brand refresh, required a functional website, had the bare bones of a slide deck, had a lot of complex information to share and wanted a specification sheet to relay what they do with interested parties.

The website was started first as it was the largest design item and would take the most time, so WordPress was used and Elementor installed to management the content and branding design. The logo design was reviewed and updated, which saw the lettering and the concept of vaccine injection used in the design. The logo and branding elements were used to create company stationery and further applied to communication assets.

This creative effort resulted in a suite of business supporting solutions being crafted via a shared effort with the TVG management team. The team now have what they asked for plus a great foundation to expand. For instance the branding was applied to their company LinkedIn page and the slide deck was provided as a template that can accommodate new content. The company has went from strength to strength, as during 2022 they announced they had reached key milestones, and they are still a client who enjoy specific support services.


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