When working in-house for Greengage, an agricultural technology specialist based near Edinburgh, I was tasked with redesigning their branding, website, digital marketing, social channels and event experience. There was a lot to be done as little of the original design assets could be reused and new photography was required.
I crafted an inductive technology inspired logoform from a capital letter G and is conceptual to the core of the business offering. The typography is a humanist san serif underpinning the innovative focus of the company and contrasted with a serif typeface used for bodycopy – a key green was established as a Pantone colour.
After the core design assets were established a range of design items were then created to satisfy the communication and commercialisation objectives of the company, many of these are shown here.